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The Association for Media Professionals — known as AMP for short — was founded in 2018 at the University of Florida College of Journalism and Communications. Students saw a need for stronger mentorship and guidance during their critical first years on campus. With so many ways to get involved, it can be overwhelming to find a starting place. 


So, they decided to create an organization that helps students get involved, gain experience and discover their interests no matter what their major is within the college. What started as a small group of communications students grew into a mentorship organization structured around three pillars of programming: professionalism, involvement and branding. 


Today, students gain knowledge in these areas from fellow classmates who they relate to while hearing from distinguished guest speakers. The relationships formed have fostered the development of young media professionals through personalized advice and mentorships.


The professionalism pillar consists of mock interviews, resume workshops, presentations from professionals in the industry, mentor presentations, LinkedIn sessions and other activities. The programming is designed to introduce mentees to professional etiquette and expectations in the media and communications industry. 


During our involvement pillar, mentors work with mentees to find opportunities that fit each member's specific interests. Mentees are invited to a networking mixer where they are introduced to student leaders and learn first-hand about the many ways to gain experience on campus. The pillar includes a tour of the college and its many student immersion spaces, such as The Agency, the Innovation News Center, media studios, UF's student-run radio stations, editing rooms, study rooms and other spaces for students to utilize. 


The branding pillar is the final section of programming for the year. This pillar teaches mentors and mentees how to effectively and consistently communicate who they are. Members will also learn about branding for companies and clients in the real world. Through creative tutorials, workshops and guest speakers, members gain valuable insight on the do's and dont's when creating a brand. Strong branding skills help students stand out among applicants and make a lasting impression in the industry. 

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